Sinclare said:One thing that really bothers me in this thread is the "Disney is a company to make money and they have no obligation to treat AP holders good in any way, and as a matter of fact you should feel privilidged that they grace you with basics frame of mind"
Where the whole "it's just business" "mentality" looses all ground however is when your business gets bad. People who get hooked on certain places (wheter it be the Grand Canyon, Smoky Mountains, or WDW) go back regularly to get their fix. If they are denied their "fix" for long enough and find a different fix then thats where they will go back to. Sooner or later (and with gas prices going way way up it will be sooner) Disney is going to wish they had those addicted people wanting their fix back. And they lost them for what? A $20 a night cut on a value resort? Taking a away a few benefits that make your loyal customers feel special?
Let's face it, we're complusive and we like it that way. The "economics" argument? I just don't buy it. It's just bad business to make a quick buck over keeping longterm loyal customers (and it's especially bad when you're so greedy that you loose long term addicted customers). I do however see it everyday as I work around those kinds of people... Lets jack the customers if we can make the money, it doesn't matter to me if we loose them long term because all I really care about is getting my yearly XXX bonus for making it look like we increased our profits; heck I'll be gone and sitting on a beach in a couple years when this company fails but in the mean time I'm going to suck it for all it's worth.
Totally agree.
I personally think that Disney SHOULD treat ANY repeat visitor differently from the time you call the CRO to make a reservation. Why do they have that questions - "how many times have you visited..." anyways? The first thing after greeting you on the line - should be ... I see you visited WDW in ____ I hope you experienced the wonderful Disney magic and hope you can visit again soon. How can I help you today? Just a quick line about acknowledging your repeat business WOULD go a long way in mental treatment of the customer.