I think of it more as the "Disney Difference" than "Magic". The term "magic" is overused and leads us down an illogical path. This is especially true when there are so many threads about cost cutting, price increases and the (correct) evaluation of these changes as Disney being a business, just like every other major corporation. Disney doesn't dispense "magic", and I don't want it to. "Magic" is an illusion. It is fraud. It is deception. I don't want that. Instead, Disney dispenses real, high-quality entertainment that hopefully brings out the best in all of us. And not because it takes "magic" to extract that level of kindness and joy, because those reside innately in all of us. We just don't let them surface as much as we should. But when we are at WDW, these emotions do rise to the surface because Disney takes the time and spends the effort to set itself apart, and we appreciate the fact that there are still companies that, while striving for profit, understand that small details and quality still matter. And when Disney treats us with respect by going the extra mile in terms of details and quality, we feel respected. We feel elated. We are thankful. We are happy. And all of these feelings gushing forth simultaneously bring us a level of joy that we rarely find in our daily lives. It's not "magic". It is simply a rare combination of positive human emotion being elicited by a company that is entertaining us while charging a fee for the service. Plenty of other companies could elicit that type of response if they set their minds to it. But they don't, and that makes Disney "different".
So where do I find the Disney Difference? On Main Street. (And this was even better before Main Street became one big souvenir mall.) I find it in high tech animatronic figures that no one else wants to spend the money to create. Pirates. Haunted Mansion. And believe it or not, the Country Bear Jamboree. I find it in mind bending holograms at places like the Haunted Mansion (again), and Tower of Terror. While we all love to post about the random drops on that ride, the real marvel of that attraction is actually the part before you enter the drop chamber. There is where you will find the Disney Difference. I can find "drop rides" everywhere. But the part of that attraction that takes place before the drops is where Disney really sets itself apart. Those are the types of things that make me smile and appreciate that Disney "gets it" and that they are offering me something that no one else seems to want to.