crisi said:
See, I LIKE it when they pitch these cards. I can say "no thanks." But every idiot who gets the card and gets stuck with huge interest and late fees is keeping Target profitable, and letting them sell stuff cheaper to people like me.
Target has a profit margin goal. If they don't make it off credit cards, they'll make it somewhere else. That is the way businesses work. I'd rather they make their profit off someone other than me.
I feel the same way about extended warrenties. Go ahead and pitch away. Its just making the product cheaper for me.
I hate to say it, but this whole reality is why only about 1/4 of our generation...the Gen Xers, and even the Baby Boomers will retire well. We're the ones who are avoiding debt and saving/investing like crazy. We always see all of these median numbers for 401K balances, but the reality is that there is a small percentage of people who have very high balances who are pulling that number up....way up. 1/4 of the nation hasn't saved a penny. But that other 1/2 is living right at, or slightly above their means and keeping consumer spending chugging along. And they have very small 401K balances relative to where they should be to retire at 65.
I read an article recently that was sort of twisted, but probably true. This author's premise was that those of us who have saved bigtime should be hoping that the 50% of us spending like crazy *don't* wake up. Because if they do wake up, stop spending and start saving, well, consumer spending will plummet and companies will start to flounder and their stock prices will go right down with it. And down goes our return with it. He actually predicts that this will happen to a certain degree. He believes that some of us Gen Xers will see our Baby Boomer parents really struggle in retirement (he uses the dreaded "eating cat food" scenario) and start saving like crazy. And that in turn will make it even tougher on us Gen Xers when retirement comes.
In other words, how will us savers live really well if we *all* become savers....that's his general premise.
Personally, I'd like to see my fellow countrymen wake up and smell the coffee, but I'm really beginning to wonder if that is going to happen. The generation behind us is going to struggle even more with debt by all accounts. They've had the "debtor's mentality" ingrained them since signing up for their first credit card at 18 in the student union building.
I read a whole lot on personal finance and more and more I see articles about "The New Retirement", or "Not Your Father's Retirement....but It can still be Great!!" Every time I read one I feel like the audience is being set up. *Every* study on the topic shows that a whole lot of Americans are unprepared, but Americans would rather bury their heads in the sand and just not deal with it. You can't sell magazines that way. And so instead of the doom and gloom stories about how pitiful our 401K balances are, these "upbeat" stories tout the glory of a part-time job at age 70. You know the story, "Joe Average, 68, was a software engineer his entire life, but now he works at Epcot Center in Orlando Florida for extra spending money". They'll quote Joe..."I enjoy the interaction with the people and the part time benefits help cover the gap in my health coverage."
I always wonder if Joe Average is *really* so happy about his $7 an hour job at Epcot, or if he's just doing what he has to do. I just finished a book called "Green with Envy, Why keeping up with the Joneses is Keeping us in Debt", and it in the author makes an interesting point...
"Since many boomers have managed to keep their expectations high while not preparing to support themselves in retirement, the solution, mixed with denial or panic, is to keep working and keep earning, and to to hope that the opportunities don't run out. Some of the boomer rhetoric is that the generation is unstoppably energetic, that they wouldn't *want* a golden-years-style retirement on the golf course. That could partly be true, but more likely we're seeing a psychological phenomenon of retrofitting: Faced with a reality, we not only adjust to it, but start seeing it as what we wanted all along. It's a coping mechanism that is well suited to boomers over age 50."
This is what I see happening....