RFID Possible Major Issue

Discussion in 'Disney Rumors and News' started by TheRustyScupper, Jan 6, 2013.

  1. lockedoutlogic

    lockedoutlogic DIS Veteran

    Apr 26, 2007
    I think its a different scenario to a certain extent...

    The smart chips that Amex and Mastercard, for the most part, starting pushing back into the 90's made one critical error - the majority of credit card users aren't in huge lines and aren't in that much of a hurry (I know...nobody within 100 miles of new york city can believe me...but it is the case)...

    So it played like an "unecessary convenience" on most days.

    Disney thinks they have the market for it...and i think they might be right.

    There are always lines at food and retail in WDW...or at least enough of the time where the "tap" would be more advantageous.

    But as the Scup pointed out...and it was the whole point of this system that any of us who watch them closely already assumed the minute we saw the happy mickey orbs...

    this is about fast, rapid fire, convenient retail checkouts. Swipes, security, pins, procedures...they get in the way.

    That's why i think this is gonna work for them...because their spin machine is laying the footings to make this such a "relaxing, convenient system"...and if people are basically walking up to the checkout at World of Disney and reducing their transaction times by 50% or more (due to a variety of reasons)...then it might work.

    But its all about merch....it has nothing to do with tickets or room keys or having goofy blurt out your kid's name at the gate of Studios...
    Those things will have the same problems they always did: the batteries on the room touchpads will die...tickets will be lost...the hardware will fail, the wristbands will fail.

    But a one second checkout transaction was worth it to them...
    reportedly one billion up front to them:woohoo:

    "merchandising....where the real money is made!"
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  3. TheRustyScupper

    TheRustyScupper Life begins at the edge of your Comfort Zone.

    Aug 8, 2000

    1) Youbetcha !
    2) The easier to charge the more you buy.
    3) Why do people think
    . . . cruise ships only allow you to charge to the room? *
    . . . casinos use chips instead of real money?
    . . . stores and banks push the use off debit cards?
    . . . the TV ads for credit cards are plentiful?
    4) If you don't see the cash, you are likely to spend more.
    5) And, it works !
    6) The old "out of sight, out of mind".
    7) At least until you see the credit card bill.

    * And, now, even timeshare resorts are starting the "room key"
    only for purchases? People watch their cash. They care little
    when they can just charge-it.
  4. mcd2745

    mcd2745 These Mickey pretzels are making me thirsty!

    Jul 11, 2010


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