I think its a different scenario to a certain extent... The smart chips that Amex and Mastercard, for the most part, starting pushing back into the 90's made one critical error - the majority of credit card users aren't in huge lines and aren't in that much of a hurry (I know...nobody within 100 miles of new york city can believe me...but it is the case)... So it played like an "unecessary convenience" on most days. Disney thinks they have the market for it...and i think they might be right. There are always lines at food and retail in WDW...or at least enough of the time where the "tap" would be more advantageous. But as the Scup pointed out...and it was the whole point of this system that any of us who watch them closely already assumed the minute we saw the happy mickey orbs... this is about fast, rapid fire, convenient retail checkouts. Swipes, security, pins, procedures...they get in the way. That's why i think this is gonna work for them...because their spin machine is laying the footings to make this such a "relaxing, convenient system"...and if people are basically walking up to the checkout at World of Disney and reducing their transaction times by 50% or more (due to a variety of reasons)...then it might work. But its all about merch....it has nothing to do with tickets or room keys or having goofy blurt out your kid's name at the gate of Studios... Those things will have the same problems they always did: the batteries on the room touchpads will die...tickets will be lost...the hardware will fail, the wristbands will fail. But a one second checkout transaction was worth it to them... reportedly one billion up front to them "merchandising....where the real money is made!"