Rumor is that it stopped because they were completely overwhelmed with requests for special menus.
1) That was the root of the problem.
2) CM's and divers could not get their regular jobs done due to requests.
3) The Internet spread the menus and the people went crazy.
4) Speaking of going crazy, that was the other reason.
. . . people were late for their ADR
. . . they missed the divers
. . . the divers had other work and could not return
. . . they sometimes would then YELL & SWEAR to get the divers back
. . . when divers didn't come back, they complained ever louder
. . . people would send in bunches of picture to be printed
. . . there wouldn't be room for all of them
. . . the guest would be upset because the "important" picture was missing
. . . they would want the menu reprinted
. . . of course, the pictures were deleted by then