I was researching prices for Gentle Leader or Halti brand training collars for our laborador retrievers. Petsmart.com has the Halti for $9.99 so I decide I will visit the new store in the area after work tonight. I get to the store and I am floored that the price for each Halti is $18.99. I was miffed by the pricing, but really needed to purchase them because we are taking the dogs to the state park for a walk tomorrow. (they are too strong to walk on just a collar) I asked the clerk about the price, and all she could do is confirm that the prices in the store and online are sometimes different. She cites and example of someone who came in to buy an aquarium filter that was $40 cheaper online. She said I could bring in a screen print of the page showing the lower price and they would honor it. I'm going to call the store manager to verify a price adjustment before going back over there. The online purchase with shipping ($6.95 for purchases up to $25) equates to a difference of $11.72! I needed the products tonight to use tomorrow or I would have gone home and ordered from the website. Why would they have such drastic price differences between the store and website? I could understand maybe a few dollars, but this was a $9.00 difference for each and I need two of them. I just don't get it, and I have worked retail for 14 years. Stated on the website is: "Our prices are set independently of the PetSmart store locations. As as Internet company, PetSmart.com is committed to bringing you, our cutomer, the best overall prices online." True, they were priced lower at petsmart.com for the Gentle Leader brand than Petco.com was. I'm going to work tomorrow and maybe I'll be able to ask if there are any rules/laws governing pricing. I know our company's website prices match the store, except when there are additional discount for online shopping or in-store shopping in addition to regular/sale prices, and I haven't seen otherwise until my experience today.