Believe it or not, during our 2008 trip to the Beach Club, we were actually offered 2 lunch res for Crystal Palace on our arrival day (Table For 10). When we arrived for the earlier of our 2 res, we cancelled the later. But, looking at how many people were standing around, hoping to get in, I was embarrassed by what we had done.
I am totally in favor of this policy. It forces people to think about what they are going to do.
I agree the day before thing seems a little harsh. But, look at it this way...
You wake up in the morning and decide you want to have dinner at Prime Time. You call and get a res at 6:30pm because someone else had to change their mind last night and cancel their dinner res to avoid the fee.
Or, they could cancel 2 hours ahead (without paying the fee) and you either take a chance on a walk up, or spend all day calling to see if anything opens up.
I understand things happen. But, as has been said by many PPs, some exceptions will be made. And, from what Rusty posted earlier, it appears you are less likely to be charged if you show up at the podium to plead your case. I would also offer, maybe you want to cancel your res on the new 800#, maybe you want to call the restaurant direct. I am betting the restaurant may be more accommodating.
As for those of you tired of waiting an eternity to sit after your res time has passed... <SARCASM> Eat Faster!!! If you would all just eat a little faster and quit with the chit chat, my table would be ready for me sooner. While you are at it, stop enjoying the AC in the restaurant while I stand out here in the blazing sun. I know the restaurant looks totally amazing, and you want to enjoy the ambiance. However, I am stuck slowly starving while you sit at my table looking for hidden Mickey's in the table cloth. </SARCASM>
There are very few restaurants that I have eaten at where I have not had to wait for my table to be ready. My experience has been that the better the restaurant, the more people want to eat there, the longer the wait. Unless, of course, that restaurant greatly limits the number of reservations they allow or penalize people for not canceling their reservation.