I agree as as almost always... but to answer your question - they don't want to "wow" you. There is no profit in it. The parks are meant to do three things: 1. Make you spend while you're there on disney products 2. Make you go home, remember, and spend on consumer products in seedy places like walmart and kmart Distant 3. like it enough to come back and spend again. the problem is that they can accomplish 3 with a variety of things...and unfortunately for us - that includes extensive theming, bad food, and princess photospots. Each time they built something great - like pirates, splash mountain, and tower of terror...there are five year or more gaps until they build something else cool. and all the while the attendance goes up on a steady arc... so what's the point to "innovative"...they've basically proven there's no profit in it because of branding. As opposed to universal....who people forget about every 5 years and they HAVE to build something top notch to get buzz back. Disney never seems to lose its bees. and to those that say "eventually they will"...that is a low probability bet against the house as it stands. I'll have to see it.