lockedoutlogic
DIS Veteran
- Joined
- Apr 26, 2007
I'm not sure why anyone would want Disney to get Marvel back for WDW. What would they really do with it? Probably just an Iron Man M&G in Tomorrowland and a Captain America one in Liberty Square. They have the rights to use Marvel at every other Disney park in the world (except maybe Tokyo, I'm not sure how the rights work with Universal Studios Japan having the Spider-Man ride) and have pretty much done nothing with it outside of announce a Star Tours clone for Iron Man in Hong Kong, which is still over a year away from opening.
I love me some Disney, but I don't trust the current theme park people to take this property and do it on the epic scale it deserves. Spider-Man is my favorite ride of all time, so I'd rather it remain at IOA. MSHI needs an overhaul though and there are rumors it is getting one. Starting with a big Hulk refurb as soon as this fall.
I think the reason that this whole discussion comes up...mind numbingly...for five years is that it's started from the wrong mindset.
I think the simple take is "Disney paid that money...they HAVE to build something with it, right?"
No...and the vocal minority (like me) has done a bad job of explaining why because frustration always sets in/takes over.
What they have done with marvel - in essence has ramped up the movie production - which is profitable and in turn ramped up the licensing take off of beloved characters while not having to break a sweat... Which is even more profitable.
That is a home run. 10 movies (and rising) that triple their budget (at least) in box office take...a successful TV series...more worldwide exposure in highly populated developing markets...an expansion of the dedicated fan subculture on an unimaginable level from 20 years ago (think comic con)...and the same type of market saturation in walmart, toysrus, and amazon that allowed George Lucas to walk away from his property no strings attached...for a discounted 4 billion... Which he gave away the minute the deal was signed.
I'm not complaining...just attempting (again...and probably failing) to explain that it is incorrect to think that the stock laden management and board of TWDC doesn't think that that's "enough".
Of course it is. The same with Pixar...
Star Wars is a little more interesting...but ultimately the same case.
Why is james Cameron (deal undisclosed) working so hard at animal kingdom right now?...the argument can be made that he is delaying his movie franchise in spite of itself to do this?
Because the IP didnt have legs and it NEEDS something like this...
Avengers and the Return of the Jedi do not.
The reality is that when the iron man movies started taking in a billion worldwide...that building rides in Orlando was permanently off the table. They had already passed the finish line.
This isn't the 1980's (well...alot of the bad parts of the 80's have returned...but I digress)...building expensive rides laden with overhead is NOT how your gonna make max profits...at least not In southwest Orlando at the corner of orange and Osceola...
Tinkering and "add ons" is... And that - is what you're seeing.
Ask yourself this: what if avatar hadnt happened and the rest of the current construction was going on as is?
There would be a culpable, distaste for the strategic plan/philosophy at wdw by a much higher percentage of the traveling public right now...
But the one thing bob Iger gets complete credit for is working deals with outsiders that have insulated his core management approach...no doubt. Credit where credit is due.