I have seen "Loewe's First" mentioned by several people on these message boards- can anyone tell me a little more about it? I assume it is something along the lines of the other hotel chain programs? How much does it cost to become a member? What does it entitle you to? Is there a website where I can get more info? Also, if I want to get the Entertainment book rate at the PBH do i need to purchase the Orlando Entertainment book? Thanks for your help!