Ok, I understand what you're saying but your assuming that there are other weeks booked at those "higher" rates. And your also assuming the homes are owned by large corporations rather than people like you and me, who have to make the investment work.
Essentially you're stating that some income is better than none ? Well I'm sorry I don"t go with that. There is a point where it's simply not worth it and owners who do it are short changing themselves in the end...and that has a knock on effect to all of us in the industry.
Overall it really comes down to the homeowners choice as to what they do with their property. From the experience I have gained over the last 8 years of doing this and 11 -12 years that the company has done it, is it really doesn't pay to devalue your home. What your then doing and this is being brutally honest, is encouraging people to shop around for the best deal until the day comes when you have to start dropping prices to absurd levels. Further, you then start to get into the same mindset as the owners who do discount and where does that lead to......constantly offering deals and then less money coming in to pay the costs, corners being cut and eventually having to sell the property because it hasn't met your expectations.
The other thing to consider is that it's not always about volume. Personally I'd rather rent my homes out once or twice a month for decent rates than four times to achieve the same effect. Renting out four times means more work, more guests going through the property, more wear and tear, higher utility bills, more cleaning charges, etc.
My experience has been that anytime an owner drops their rate they get problems. I don't want to have a go at anyone here or for anyone to take my next comment the wrong way but is an absolute fact throughout the industry that people who get these deals do not look after a property the same as a guest who is paying the proper rate.
Every week I mix with other property managers and every week I hear the same stories about "we gave this person this deal and this is what happened". To be honest, our industry is it's own worst enemy at times. Tell me, where else in the country can you rent a complete home with it's own pool for $ 89 a night let alone $55 ?
My experience has been that people who pay the going rate get the quality homes. Those that don't, get the properties that are rented 52 weeks a year and are not maintained properly. I'm sorry if you think this is scaremongering but it's my experience and you can choose to believe it or not.
Maybe it's just a question of standards. For some people they don't really care where they sleep.....others very much do ! I have very high standards for my homes and I totally believe in offering a high quality product at a good price. This involves the owners spending more money on their property than average and ensuring that everything is in top condition. All of my owners know they must meet my expectations otherwise I send them a letter stating I no longer wish to manage their property. In return they expect their property to be looked after to the highest standard. Many's the time over the last 5 years I've let an owner go because they won't get the carpet cleaned, buy new furniture or some other problem that can spoil a guests enjoyment of the home. I know which companies take these homes and I know the tricks employed to try and save costs. As I said, you can either believe me or not.
There are some great owners out there and some very good MC's who take a similar pride. I'm not trying to invoke any fears in anyone because if you do your homework you'll be fine. If you don't want to take on board what I say that's your choice but I do want you to realise that some things are not what they appear to be.