My kids always love the summer reading programs.
Here's a link to Barnes and Nobles': http://www.barnesandnoble.com/summerreading/
Here's a link to Borders': http://www.borders.com/online/store/MediaView_summerreadingkids?cmpid=k1-51809
Also, don't forget to check your local library. Ours has a great program. The kids get free t-shirts for signing up and then earn raffle tickets (that can be used to try to win prizes) for reading a certain number of books/pages and/or wearing their shirt to check out books at the library.
Here's a link to Barnes and Nobles': http://www.barnesandnoble.com/summerreading/
Here's a link to Borders': http://www.borders.com/online/store/MediaView_summerreadingkids?cmpid=k1-51809
Also, don't forget to check your local library. Ours has a great program. The kids get free t-shirts for signing up and then earn raffle tickets (that can be used to try to win prizes) for reading a certain number of books/pages and/or wearing their shirt to check out books at the library.