Is this part of the the New Disney theme after A Year of a Millions Dreams?

The new celebration is supposed to be about celebrating special occassions with a trip to Disney. Specifically, Disney is offering FREE ADMISSION to anyone having a birthday that day. For example, if your b'day is May 12th, and you go to WDW that day, they will give you free admission to any of the theme parks, or a Disney gift card equal to the amount of a one day ticket for use THAT DAY only.
 
yes, they started running the TV ads - saw them during "Dancing.." on Monday night.:wizard:
 













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