I'm not with the crowd here . . . I do think that kids -- and that's exactly what they still are when they're making their initial decisions about where to go to school and what to study -- need guidance in making these choices.
It's all well and good to say, "Just do what makes you happy", but a child who graduates with a degree that doesn't lead to a decent paycheck isn't going to be happy with his life. As much as he may love music, psychology, art history, or whatever, and as much fun as that degree may've been to earn, if he can't find a job, he's going to be disappointed. And once the college money's gone, it's going to be more difficult to go back and pick up a more profitable degree.
Don't twist that into an extreme "do something you hate just because it pays well." All of us are good at multiple things, and all of us could be successful in a variety of jobs. I want my girls to choose something that's within their ability range, something they'd enjoy, AND something that's reasonably going to support them and their future families.
Here's an example of how you can walk a moderate line -- somewhere in between the overly idealistic "just follow your heart" and "pay is the most important thing":
I know a young lady who loves high school band. Band IS her life, and she wants to earn a degree in music and a teaching degree so that she can become a high school band director. Her mom knows this is an unreasonable choice: In our rather large county we have only six people employed in this job (and that's between all the high schools and middle schools), and they've ALL been in those jobs for years and years -- they know it's a coveted job, and if they leave, they'll probably never be able to get in again. We also live near a major university, and we almost always have a student teacher in the band department -- MANY people want this job. So for her to get a job as a high school band director, someone would have to retire AND she'd have immense competition from all the other qualified band-directors-in-waiting. She and I talked about it two weeks ago, and I drew out some numbers: How many high school math teachers are there in the county? How many elementary teachers? How many band directors? On paper, she SAW that her chances of getting that job are miniscule. So we talked about other things that can be done with a music degree -- not much. Performance? Not in this area. Church music? She loves that, but it's usually a part-time job at best. She thought her mom was unreasonable, but as we looked at numbers, and she thought about all the student teachers she's had in band . . . she knew I was right. And we talked about the idea of a teaching degree (in English, math, science, history, world language -- the subjects that're in demand) AND ALSO minoring in music. This'd make her qualified for the dream job, IF it ever comes available, AND ALSO gives her a solid degree that'll really get her a job and a paycheck. She can work at what's available, and IF that dream job comes along, WONDERFUL. But in the meantime, she won't be checking groceries and giving music lessons on the side while her degree gathers dust. She's chewing on those thoughts right now.
I'm also going to face this problem with my youngest child, who loves to draw and says she wants to be a comic book artist. Two problems: She has only moderate talent, and a huge percentage of the kids in the advanced art classes in my high school want to be comic book artists. It's not a job that she's likely to get. She's in middle school, though, and we're looking for what she'd be really good at. I've seen a knack for business in her since she was a small child, but she hates math (and isn't good at that one subject), and I don't think she has the necessary personality for business. Oh, and her back up plan -- if the comic book thing doesn't work out -- rock star (never mind that she doesn't play an instrument).
So, in closing, I disagree with the majority here. I think college students need some guidance in choosing something that they'll enjoy BUT will ALSO pay the bills. It's not about having a bigger house and fancier vacations: it's about being able to find a job after graduation, a job in your field that'll be profitable.
Also, I think it's perfectly reasonable to put limits on what you're able /willing to pay. We've been telling our kids for years that we can afford to pay four years at a state school -- that gives them a wide variety of options. More than that is beyond our ability to pay. And we'll be on the semester plan: We'll pay for semester 1, and when we see good grades and a progression towards graduation, then we'll write checks for semester 2.