We have only been to Disney (the parks) twice....once in 2009 (the four theme parks) and last summer (the two waterparks). But we have been to Orlando 5 times in total (the first being 2009) and have purchased two annual timeshares, so we will go at least yearly from here on out, for either one two-week trip or two one-week vacations.
Our preferences, though, are not the Disney parks. Our favourites are the SeaWorld parks (SW, Aquatica and Discovery Cove). My boys also prefer Universal over Disney. Now, we almost always visit Downtown Disney on our trips, and often do a character breakfast as well, but our trips tend to be more "Orlando" vacations than Disney ones.