I honestly go by how well I know the person, and what they have going on in their life. The last one they were taking their first trip to Disney on their honeymoon so I packed them all kinds of stuff they would use for their trip! Gift cards, ponchos, sunscreen,mickey and minnie hats (wedding themed of course), gift card to walgreens for pictures after the honeymoon and fun luggage tags. I maybe spent 60 bucks on the whole present. But they LOVED opening the present the day before and packing the stuff. I even had a Disney tote that I put everything in that they used to and from Orlando. I prefer gifts that MEAN something to someone. Other than a random gift that anyone could give.