Maybe the kids don't ask?
My parents have already spent close to $500 on my fiance and per my mother, they aren't done yet.
And we are in our 30's.
And fyi, my fiance never even asked for anything.
So far she has bought him a pair of concert tix ($120 for 2) that would allow him to see the show & have a meet and greet with his favorite band. A retro gaming device from thinkgeek.com that was $100. Several Wii games for around $150. A new Wii controller and a new PS3 dual shock controller (another $100), some t-shirts and gift cards.
(she asked me what she could get him. I told her the "cheap" $25 version of those concert tix. She found the VIP ones on her own. I think she actually emailed the band. )
As for me, I don't know what I am getting but my mom said my request for a new sheet set and some nice champagne glasses was "not enough".
This is a very typical xmas in my parents house and has been since I was a child. We would wake up on xmas morning and it would take hours to open everything.
And no, I didn't grow up to be a spoiled brat. I'm actually the most frugal person I know. I appreciate everything I got (and still get since even at 33, my parents still spoil us rotten even when we ask for nothing) and realize that we were blessed that my father made a lot of money. We had more "stuff" and more travel than any other kids I knew. I was very lucky.
The down side to this is some parents like this will/do use money/gifts to control their kids.
There was some drama earlier this month with me & FI vs. my parents when I told them we were not willing to change our wedding date just to get money from them. I think it showed them that while gifts are appreciated, they don't mean more to Fi & I than sentimental things.
We've all since made up, thankfully. Fi & I are paying for our wedding almost entirely ourselves (parents still insist on giving us something), keeping our date and pay our own rents, cars, bills etc. Which sadly, is more than I can say for a lot of people in their late 20's / early 30's that I know in this area.
Fi & I can not come anywhere near giving my parents $$$ gifts. My parents have everything they want. So they decided to finally take us up on our offer to cook a nice xmas dinner for them. As for changing their material xmas? They don't see it as material. They see it as bestowing gifts upon their children (and soon to be children in law) because they are able to and enjoy doing so.