Another poster made an interesting comment in another thread that, basing a comparison of Disney and Universal on money (cost) and the value provided, Universal "has the market hands down." Is this the case? Is the perception more important than the reality? Has this perception, be it true or false, negatively affected Disney's Orlando theme park business? Let's throw out a few apples to apples facts. Assume family X, consisting of 2 adults, one 14 year old, and one 8 year old, wants to go to Orlando for 8 days and 7 nights. Let's look objectively at the cost, assuming best discounts currently available for a moderate, on site resort. Assume that family X desires to purchase annual passes that can be used on a future trip. Assume family X spends the same amount on food and souvenirs wherever they go. Option 1 is Disney. Currently, 7 nights at CSR with a discount code would cost $728, tax included. Regular AP's for the family would cost $1,510. Total lodging and pass cost is $2,238. Option 2 is Universal. Currently, 7 nights at Hard Rock Hotel with an Entertainment discount would cost $1,050. In order to have AP's that are the equivalent of a regular Disney AP (admission to 4 theme parks) we'll assume that family X buys a Universal 2 Park Preferred AP and a Sea World/Busch Gardens Silver Pass. Cost of passes would be $1,100. This provides family X to a years worth of admission to 4 theme parks. Total lodging and pass cost is $2,160. As one can see, the difference in price is negligible. Both options provide good accomodations at a nice resort, access to 4 well themed parks, and various AP discounts and benefits. Sure, someone might say that Hard Rock is nicer than CSR, or the Disney parks are better themed, etc., etc. - but either way you are at a great resort with lots of entertainment options. Value is largely dependant on the person. However, at the same cost for the same lodging/admissions, can anyone consider one a better value than the other based solely on cost? Again, even if the cost is the same, has Universal cornered a market based on the fact that people THINK it is cheaper than Disney? Is the perception that Universal is cheaper a widely held one? Can Disney do anything about such perceptions? Should they? What do you think?