Before we get TOO worked up, here's the entire rumor:
"The Magic Kingdom is to test out a few things over the next month in regards to entertainment scheduling. They understand that guests want night time entertainment, and also they know how difficult night entertainment is when the parks have such low attendance and short operating hours, specifically closing at 6pm. Keeping the park open until 8pm to be dark enough for fireworks is tricky, but they are going to try one week of low attendance where fireworks will run every night, one week with SpectroMagic running every night, and one week alternating each day. On the back of this there will be lots of guest surveys during this time to see if the new entertainment increases guests ratings and intent to return to the parks. Finally, they are working on an idea where instead of either fireworks or a parade, a huge character meet on Mainstreet USA will take place, with close to 100 different characters interacting with guests with music etc."
So they are at least (apparently) going to try MORE fireworks/parades to see what the impact is.
Its not that I really have confidence that they will do what is best for LONG TERM guest satisfaction, but at least there is SOMEBODY who recognizes that adding parades/fireworks might be a good decision.
Hours were extended to 8:00 from 6:00 for the last week in September, so that would jive with the rumor of trying out adding parades/fireworks.
(Incidentally, even with the new 8:00 closings, hours are still shorter for '02 than in '01)