I agree that at this point most of the Disney veterans get it because they like it, not because they are concerned about whether or not it will save them money. Although the dining plan started off as a huge moneysaver (and was marketed as such) in 2005, it has evolved into something that many guests are willing to pay a bit extra for. And some might even be able to save some money. I also have seen a few counter services (Morocco and Wolfgang Puck Express are among them) where entrees can run up to $15, but most WDW counter service restaurants are in the $8-11 range for entrees. If you are going to get a $15 entree and dessert for every meal, the quick service plan is for you. If you like the less expensive ones, it may not be as good a deal.