At the end of the register areas (like where they put the in-store coupon books) there are individual coupons for 10 free 4"x6" digital prints..... And there is no purchase necessary! My DH grabbed a stack and brought them home (He was SO proud of himself! He knows nothing makes me happier than a good deal! ) I have been ordering 10 prints a day from Fredmeyer.com and picking them up the next day. The sale is good through Sept. 20th so there is still plenty of time to get lots of prints. We are collecting photos to give to grandparents as Christmas gifts, but this would also be a great way to get multiple prints for Christmas cards or to get prints of your latest vacation for scrapbooks.