Exactly. I can’t think of any first time visit perks.
I got a free button. Seriously, I told a CM it was my first visit and they gave me a button. This was in 2010.
Does Disney want repeat visitors? Yes! Does Disney want first time visitors? Yes! Are first time visitors more profitable on a per-visit measurement? Probably! Are there enough first time visitors to make Disney as profitable if they got rid of their repeat visitors? No way Jose!
Every entertainment business wants a mix of both first timers who spend more per day and repeaters who consistently add profitability to a company. Let's compare this to baseball. Does a baseball team want people to buy Season Tickets? Of course. Do they also want people who go to one game per year? yes. The one-timers will buy a hat or sticker or something where the season ticket holder won't. But the stadium isn't full (unless you're in Boston) every game so the team can accommodate both customer types.
This is the idea with annual passes with blackout dates around Christmas and Easter. Disney wants repeat visitors, but only to fill up the space when there aren't enough first timers.
But to tie this into the FastPass discussion here's this anecdote:
We go to WDW once per year. In February 2020 we went to
Disneyland (we were on that side of the country). Now, Disneyland doesn't really have on-site accommodations (they do, but it's very expensive and there's a billion offsite hotels that are literally closer than the onsite hotels). They also don't really have sit-down nice restaurants (it's nothing like WDW in the dining area). So Disney makes their money from tickets rather than lodging or expensive table service. This also levels the playing field between annual passers and regular ticket guests because neither is staying at a Disney hotel and neither is paying $270 for Be Our Guest (that's what it cost my family of four in July 2021).
So what does Disneyland do? They charge for MaxPass. Disney offers a free fastpass service that works exactly like Disneyworld's paper FP system except you scan your phone at the attraction and get a return time on your phone to show the CM. You can get a new FP every two hours but you have to physically be at the ride you want the FP for. Now, MaxPass costs $30 per day per person. So for our family of 4 it was $120 per day X 4 days = $480. That is real money that we spent that an annual pass holder would not have spent. What did we get for the $30 per day? With MaxPass you can book a new FP every 90 minutes and you can book it on your phone from anywhere in either park. You can be at California Adventure and book a FP for Space Mountain.
I'm sure Disney is looking at something like this for WDW. But I'm also sure there's a reason Disneyland got a Maxpass system and Disenyworld got a FP+ system. So maybe MaxPass wouldn't work with a 40/60 mix (or whatever the season pass vs regular tickets is at WDW)