I went though something similar, only the seller DID represent the item as his own product.
It wasn't on eBay. I had gone to a convention where an exhibitor who was a world famous, long distance runner was selling his specialized sports orthopedic inserts to go in running shoes. He said these were specialized, & the ones he wears when he broke major world records.
He kind of made it come across like he had developed these orthopedic inserts the way Michael Jordan loosely designs & develops & endorses his brand sneakers with
Nike & then actually wears them.
Many of us bought a pair. We were specially fitted at the booth for the right size & type of arch & heel support to fit us. We get them right there with out any wrapping or box to be put in out sneaker right there. No problem, they came from him.
A couple of years later, as the orthotics wore out, I call the guy's company to order a new pair. I was asked asked, "How many pairs?"
I say "One." (Then thought maybe I should have gotten two, but stick to the one pair.)
I get sent a box, NOT from his company. From somewhere else. In fact, the box of orthotics was some name brand & didn't even have his name anywhere on the box.
Not like "Air Jordan" or anything. There was no association to him.
So I go on-line & check out the brand I got. It turns out, yes, they are "special sports orthotics." But I could have bought them MANY places. I doubt this guy ever had any real association with the company, only that he (and thousands of others) wear them.
In fact eBay had them for
half price!
Boy, was I pissed.
The good thing that came out of it was that I'm glad I didn't buy two pairs, because I would have felt ripped off twice. Also, because that other company did send me the wrappings and I know the real brand name, I have since bought several pairs directly off eBay for half price.
To add more fuel to the fire ...
Didn't Domestications recently have a coupon code where you got a free quilt with any purchase?
If that was true, this Seller was indeed a savvy purchaser. If she sells mainly quilts, advertises & sells only when these coupon codes come out, & is able to use the coupon on TWO auctions, to not only sell one quilt for more than Domestication's retail price AND make a 100% plus profit off a second, totally free quilt, that's actually ingenious.
(Sorry OP - not personal. )
BTW, the OP never did say what the starting price of the auction was. If she did start the auction lower, then it was totally the responsibility of the Buyer, to have done her research & keep her final bidding price in check.