Frankly, I don't know why Disney is doing this for individuals (as opposed to groups). I do not expect it to last, but we are taking advantage of it while it is available.
I do not see why Disney cares whether the kids show up for the class or not. I mean the class looks fun and our boys will likely find it interesting -- but, really, what is the point of the class? How is it any different than any of the other Behind the Scenes tours that are available? It's not school or a school class by anyone's measure. The website says the program is accredited. What does that mean??? Our boys are not going to get school or college credit for a 3-hour course at Magic Kingdom.
Why does enrolling your child in a 3-hour class entitle the whole family to 1/2 price park tickets? I don't get it, but I'm not complaining.
I plan to take advantage of it while it lasts but, truly, I don't understand why Disney is offering this. It strikes me as a way to encourage park attendance during a recession -- much as the hotel discounts of the last two years have been designed to encourage staying on site during a recession.
And, it's a way to offer discount park admission on a much more limited basis than reducing ticket prices. Reducing ticket prices would signal to everyone that declining park attendance is a concern for Disney. By doing it this way, Disney can "cloak" the discount with some kind of "educational" patina.
I assume Disney believes there is much less bad publicity by discounting tickets in this quiet manner -- as opposed to effecting an "across the board" ticket price reduction -- which would be negative for so many reasons -- not the least of which would be the message it would send to business analysts and stockholders about park attendance. Disney raises ticket prices significantly every August and, I suspect, has raised prices to the point where some families are questioning doing Disney versus another type of vacation. This is a way to assuage some of the reduced demand from the price hikes, without saying so.
I do not see how not attending the class will "ruin it for others". It seems to me that an improving economy will accomplish that all by itself!!
Just my opinion.