One major problem that quickly became apparent involved the public directly. Visitors to Disneyland that first year paid the main-gate admission to the Park and then found that each attraction had its own ticket booth. Before long, asking the quests to put their hands in their money pockets each time they came to a new attraction had turned into a psychological bad situation. To many, it seemed like a slow death by the old Chinese water torture, with clinking coins replacing the dripping water.
Soon, perhaps the most creative ticket system of all time was put into use. The most popular attractions, like the Jungle Cruise and the Mark Twain were plagued by long lines of waiting guests. Disneyland officials were perplexed by their inability to get the crowds to try out the smaller attractions, which had short or no lines.
This problem led to the creation of the famous Disneyland ticket book. The book rated the attractions from least expensive, "A" to most expensive "C", and they contained several tickets from each category. Once the guests started finding these A and B tickets in their pockets - having already paid for them up front - they were more willing to investigate the smaller attractions. The guests finally began to disperse evenly across the Park, and, as a bonus, they discovered the real "sleepers" they probably would have otherwise missed.