I was there 2 weeks ago and posted this on the Budget Board when I got home:
"Character Corner in Hilton Head, SC!
I'm not sure where to post this. I just got home from shopping today and went to the new Character Corner at Hilton Head Factory Outlet Mall #2. I loved it! I haven't been over there since the Catalog Outlet closed earlier this year. That store was a joke, but I was really impressed today!
They had infant costumes, Cinderalla and Snow White, all size 18-24 months, as far as I could tell, for $5.99! I bought one for our niece. They had 450 of the "2000" pins (for pin trading) for 99 cents each, but one man bought them all! I bought an Animal Kingdom T-shirt for $6.99. They had lots of adult t-shirts and lots of baby and little kid clothes, not a whole lot for bigger kids.
I also bought a "ship in a bottle" model set for my friend's child, who LOVES Pirates of the Carribbean. It was regular $12, on sale for $5.99. It doesn't actually say "P of the C" on it anywhere, but I know I've seen them in the Pirate's gift shop. I bought my nephew some of the light-up things that are anywhere from $10 - $25 at Disney (we're going in October), which they had for $2.99 and up. I also got a cute fastpass holder for 99 cents.
I stayed in there forever just soaking up the magic and listening to the Disney soundtrack. I even explained to one man how fastpass worked (he thought he had to buy the fastpass holder for each person in his family to get a fastpass!) because the CMs there had no clue. Oh, they also had the huge blow up Mickey chair, that's close to $100 at the Disney Home Store at Downtown Disney, they had it for $24.99. I didn't get that, though!"
Don't know what's there now, as that was 2 weeks ago, but I was really impressed with the improvement in merchandise over what the Catalog outlet used to carry.