It is definitely buried! I missed it when I looked at the ad yesterday. And there really was not much in the way of signage at the store showing the deal. The Apple cards had a sign by them everywhere, but only on one aisle did I see a sign showing the offer for the Disney ones and this was by the $100 cards.
I had to search quite a bit to find $25 cards, but was able to find a bunch on a large gift card display towards the front of the store. I bought $1000 worth, got $100 in target gift cards, and another $50 off with my red card discount, so a full 15% off! I am so glad I saw this post this morning