There are two different markets for computers, these days. One is for the folks that just want the lowest price, no matter what. The other is folks willing to pay a bit more for more power, higher quality, and better service. The latter represents an extra $200-$300 of cost per unit, but the benefits you get from that are amazing -- not just a faster processor and better graphics, but when something does go wrong, Dell, at least, bends over backwards to make things right. Very impressive.