A glimpse of an RFID magic-banded future

Discussion in 'Theme Parks Attractions and Strategies' started by JR864, Mar 6, 2013.

  1. lugnut33

    lugnut33 DIS Veteran

    Jan 17, 2008
    Wait a minute, I have never used RFID technology at WDW and yet you know me so well. Instead of spending a billion dollars they should have just hired you.
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  3. iheartjuppy

    iheartjuppy Mouseketeer

    Jan 23, 2013
    Is it bad that my first reaction to this post was, "wait, you can get Dole Whips 24/7?" LOL
  4. freediverdude

    freediverdude <font color=blue>Was very touched by the Tapestry

    Jun 16, 2002
    I bet that when they designed the pin pads, they were expecting them to only be used for purchases over $50, so they were designed smaller and not for constant use. And then of course recently everybody screamed SECURITY! And now they have to be used constantly.
  5. finedice

    finedice Mouseketeer

    Apr 3, 2007
    Funny, I posted something very much like this on the original (taboo) FP+ thread. This is really what this whole thing is about. It is about "Next Gen" FP (marketing). The original intent of FP- was to bring people to venues to spend money rather than waiting in line for an average of 4-5 hours for attractions almost everyone wants to experience (E-Tix).

    That didn't work as well as they had hoped, because instead of waiting in line for the E-Ticket ride, they (we) waited in other lines. Now they feel they can make this original vision so very much more effective through the use of data mining that is instant, rather than slowly collected, analyzed, and then acted on through slow and sluggish adjustments to merchandise locations.

    Now they can tell us where exactly to go to spend money to get something that is right now, this very instant, on our minds. All the talk of Disney's motivation being to "make everyone happy", or "share the wealth with those that want to sleep in", is just silly. It is all about telling me where to go to put me in the most likely position (determined by HAL) to spend more than I would have without "Extra Magic" prompting.
  6. mistysue

    mistysue DIS Veteran

    May 26, 2009
    1) Where is this Dole Whip machine?

    2) They tried an app that told people there were no lines. Nobody used it. they even have big screens that update people on lines... yet still there are congested areas and empty areas. So now they are going to be more direct and ping people to tell them to move along- with a special pass for your use only! I hope they figure out quickly they have to give passes to the whole group... some good it will be to give them to three people in a 6 person group.

    There are numbers on the back of the bracelets and they look removable, so they have already thought of this whole problem.

    What I want to know is if I can pick different fastpasses for each member of my group, or if my sons have to use their passes on rides they can't go on. I would totally swap DS's soarin' FP to have his allergen meal ready and waiting! That could easily save us 30 minutes.
  7. thorphin

    thorphin DIS Veteran

    Mar 20, 2009
    A quick Google Images search for "Disney Magic Band" shows that the bands likely will have a 12 digit unique ID number on them. I would think that it would be likely that this number is the same number that the RFID readers receive from the band. So, if there's a tech malfunction, a CM *should* be able to input that number somewhere to some useful effect. Wouldn't be quick, though, especially if the coded number is on the INSIDE of the band.
  8. fflmaster

    fflmaster DIS Veteran

    Feb 18, 2002
    Have to ask. Would you buy a car now WITHOUT power windows?

    Sometimes we just have to wait and see what happens.
  9. Jennasis

    Jennasis DIS life goes on

    Jun 11, 2000
    DH prefers no power windows as he views them as something else to break.
  10. amybaud

    amybaud Earning My Ears

    Jun 18, 2012
    I am going in mid May and am curious how much of it will be rolled out by then. If they would just TELL us something, I think many of fears would ease some. But doesn't look like that will be happening. With my vacation history, I am certain I will experience every glitch possible. But will try to have a wonderful time regardless.
  11. TeamJones22

    TeamJones22 Cashback!

    Jul 18, 2005
    I dunno whether its 'sinister' or not, but i suppose there reason for having new fastpass on every ride is to better understand/anticipate guest behaviour. If they know that 100 people have booked to go on Spaceship Earth at 11am, they can play staff accordingly and save money. Eventually they will know what time POTC is busiest, which rides people dont go on and which rides they do so they can react accordingly. Its all about money and efficiency.

    And, of course, knowing what you do and what you like helps them make a lot more money off you; targeting and tailoring their marketing to each individual guest. If they know you love Dole Whip's, they can market Dole Whip offers to you etc. Its called Customer Relationship Management, heavily done by any supermarket where you have a 'clubcard' or 'loyalty card'.
  12. Robo

    Robo 1971 Castle in the Hub: Your lights are on!

    Nov 18, 2001
    That might work, if they didn't ALSO offer Standby (walk-on) lines to attractions.

    Regardless, after decades of daily experience, Disney already knows what attractions draw guests at all day-parts.

    More likely, Disney can utilize FP+ being added to the attractions that DON'T naturally draw
    the most experienced guests, and lure less-experienced visitors to those less popular attractions
    with the offer of "less waiting in line."

  13. jkjs

    jkjs Mouseketeer

    Apr 27, 2008
    Same here. We also only look to buy cars with manual transmissions.
  14. FigmentChick

    FigmentChick DIS Veteran

    Jun 23, 2009
    I'm glad there is something thinking like me! I understand there is always "glitches" with new tech implimentations, but think about the ripple effects. If it takes five or ten minutes to run someones RFID card/magic band/whatever then it backs up the line for those behind. Food gets cold, tempers get hot, etc.

    Personally, I'm happy with swiping my KTTW card. I understand we need to move forward with the future of technology, but let's not roll it out until ALL kinks are worked out.
  15. Robo

    Robo 1971 Castle in the Hub: Your lights are on!

    Nov 18, 2001
    The shocking part of this is that there should BE no kinks (or, at least, very few.)

    Disney didn't invent the RFID technology nor are they the first to use it.

    What is scary is that they continue to roll out poorly-executed "standard" technology.
    It would be like buying a smart phone that said
    "Disney" on the label and having it consistently not work as a phone, text center, or web browser,
    when there are already countless other reliable devices in daily use.

    In that vein, there ARE already so many successful retailers and corporations using RFID tech
    (and have been doing so for years and years.)
    Why the heck does a Disney roll-out of "non-cutting edge" tech fail so consistently
    and predictably?

    Is it done on-the-cheap?
    Is it designed by inexperienced techies?
    Is the hardware "lowest bidder" quality?

    We see it over and over and over with Disney "guest-facing" computer technology.

    What's the deal?

    And, to me, THIS is why many of us are less-than-enthusiastic
    over the prospect of "every damn thing" we do at the parks being
    scheduled, stored and operated by "Disney computer technology."

    That's some scary stuff, kids!
  16. ManyMinnie

    ManyMinnie DIS Veteran

    Feb 4, 2013
    My theory is they aren't telling anything about roll-out dates, because they don't know. Disney is totally winging it.

    With the colossal disaster the tests have been as far as equipment and customer satisfaction, I think they are going to hold off as long as possible before they roll it out to everyone. Or maybe we'll all get lucky and they'll scrap it altogether.

    Though since they've spent a kabillion dollars on it, I unfortunately don't see that happening. :sad2:
  17. bwang123

    bwang123 Posts: 1,457,177,981

    Apr 10, 2012
    From all the pictures I have seen of the magicbands, they have band ID #s on them. So, i would assume they could punch in your magicband number similar to how they do credit cards. i know a lot of people on here think disney has no idea what they are doing because of the problems but with all this effort on the system but I find it hard to believe that they have no back-up plan if the system fails.
  18. aml3679

    aml3679 Kita's Mom

    Jun 24, 2000
    I am not crazy about wearing something around my wrist, especially if it is hot outside, but --- if this is what they are doing, it doesn't look like anyone is going to have a choice.

    That being said, I hope they roll it out and work out the kinks before our upcoming December trip.

    At least a credit card like ticket would have your picture on it. If the bracelet gets left somewhere, anyone could pick it up and use it.

    I am sure there will be more to come.
  19. mom2rtk

    mom2rtk DIS Veteran

    Aug 23, 2008
    No pictures on your WDW cards.
  20. ManyMinnie

    ManyMinnie DIS Veteran

    Feb 4, 2013

    From posts I've been reading here on the RFID KTTW cards, there doesn't seem to be a backup system. If the card doesn't work, the CM's don't seem to have an alternative for making it work. :confused3
  21. mesaboy2

    mesaboy2 DIS Veteran

    Oct 28, 2009
    From what I've gathered so far, most guests will have a choice between the bands and a standard RFID card.

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