DisneyMom5
DIS Veteran
- Joined
- Nov 11, 2003
The majority of the times in the past, Disney seems to LOVE releasing promos for Disney Visa holders on a Thursday. Generally this is two-three days before the public offer. Before this trend, they used to release to Visa holders on a Monday, but I guess they found Thursday to be a better day to start...hence the trend. Note the recent Summer promo released to Disney Visa holders on March 28 (Thursday) and went public the following Tuesday.
Some further insight:
Here's prior dates of free dining releases...
2005 - Booking started June 2
2006 - Booking started April 1
2007 - Booking started April 9
2008 - Booking started April 7
2009 - Booking started March 30
2010 - Booking started April 29
2011 - Booking started April 28
2012 - Booking started March 1
I know what you're thinking, the June 2 date would just kill most folks here wouldn't it?
We went in '05. My thinking is the reason they released it then was:
1) The dining plan was fairly new (the ddp as it exists now--they added the QS later, I think) . They wanted to introduce more people to it.
2) Bookings were very low, still building since 9/11.
3) There had been three hurricanes that affected WDW the year before. People were nervous about booking in Aug./Sept. for that reason.
I think they only came up with the idea when all those moons aligned, probably around May.
[Why is it I always picture the brainstorming scene from Apollo 13 when I think of Disney coming up with new promotions? "Don't leave this room until you have manipulated all the components to fit our needs."]
Then it took off...and they had incentive to do it again...and again.
I think that if they waited till June now, they would risk losing the people who have to make their vacation plans several months in advance.
We were able to take advantage of my dh's college break in '05 and change our trip to Aug. from Dec. But not everyone has that flexibility.