Travel and Leisure magazine is owned by American Express and has a publication of only 4.8 million magazines a month and published monthly. It is a small publication. Its polls would be skewed toward the American Express card holders who probably own the mailing list and credit card list.
Interesting numbers but totally irrevelant.....nevertheless, 5,000,000 people is not insignificant....and as magazine distrobution goes, that is not bad.
But what is your point? Are American Express card holders biased towards Disney?
BTW, T&L is the top travel mag in the country.