Avatar franchise

I've been extremely quiet on all the Avatar threads for the past several months/Year.... I just got tired of always saying the same thing on every new incarnation of "AVATAR IS DEAD!" or "AVATARLAND IS STUPID" threads. But I'm thinking I'll poke my head back up since we have a slightly different core topic (the 3 sequels at once), and I'm seeing a lot of different people here than who were around the last time I really spoke up on this subject.


First off.... I see several different arguments against the Avatar based attractions which are repeated, but don't really make sense when you look deeper.

(a) "I Don't believe any attractions should be built off of Non-Disney Properties." It isn't like this is the first time Disney has licensed or used a property it didn't create in-house for an attraction... or even a headliner for an expansion. You literally can't walk around any of the parks without tripping over non-Disney Original IP. Just look at all the Pixar attractions in EVERY Park. Pixar, When it created all these Stories, Was NOT part of Disney. It was a 3rd party studio that had a distribution deal with Disney. Disney however Eventually Acquired the Studio and brought it in-house, But even the films released after the Disney relationship strengthened came from ideas and stories conceived at the studio before that time. Or Pooh. A.A.Milne was not a Disney Employee. Disney didn't even have any ownership of the Pooh Characters beyond a simple Licensing deal.

The Sunset Boulevard Expansion at the Disney-MGM Studios was the first Major expansion at the park, and it's Headline attraction was based off a license for the Twilight Zone property. (Which also wasn't a very family-focused property). I could also mention all the non-Disney MGM properties based in that park.

And don't forget everyone's FAVORITE Disney Licenses.....Star Wars and Indy. These are Properties that Disney has licensed for YEARS, and which they only just recently acquired ownership of. To say that Disney shouldn't build an attraction off Non-Disney Original IP is unfair to all of the high quality attractions Imagineering has given us over the decades using stories, places, and characters which someone other than Disney made popular.

(b) "I don't know/care about/don't like/have no interest in/don't agree with the story in the movie. They can't make a decent attraction out of this unliked/bad/forgotten about property" Once Again.... Splash Mountain. If it weren't for that attraction, or the song "Zip-a-dee-do-da", How many of us would really know what the movie "Song of the South" was about.... or that it even existed?? Even if the source material isn't the most conducive to a great attraction, Don't underestimate imagineering's ability to give us something much greater than the source material would hint was possible.... if they are given the freedom and resources to work with.

(c) "This is a movie! It doesn't fit in the Animal Kingdom park!" Honestly... I think it'll be a great fit, and can fit better here than any other park. More importantly, The Animal Kingdom is probably the park that is the most in need of a major addition. From a thematic view, the core idea behind the first Avatar movie was an environmental message. (Seriously, they beat you over the head with it. it was hard to miss). That Environmental message fits seamlessly with the core theme of the Animal Kingdom.

Outside of that.... Try not to see it as "Avatar: The Theme Park Land!".... Think about it as "Pandora"... the world upon which the movie was based. We are talking about a very lush and beautiful environment that would very easily fit into the Animal Kingdom. Just imagine the current foliage, the trees and bushes, along the path from Discovery Island to Camp Mickey/Minnie. There is already a jungle vibe there with the overgrowth, so creating a "seamless" transition from the jungle of Discovery Island, to the alien jungle of Pandora shouldn't be too difficult to pull off for the Imagineers.

Beyond just that ready-made fit, Cameron has already created as part of his super-detailed alien world, a complete ecosystem, complete with plants and animals that complement each other and fit within the location he created. He created much more detail in the ecosystem of the planet than we saw in the movie. In this regard, I see the Disney deal for the IP as already giving Imagineering the completed building blocks to build a comprehensive story and environment for the attractions and set designs they have in mind. They don't need to take the time, effort, or money to try and design the details of the place, Because someone has already done all that groundwork for them. (Sorry Rodhe.... No safari's to the Amazon to learn about untouched by man ecosystems)

So there is a lot of upside and potential for Imagineering to create something amazing here, Something that is worth taking a wait and see approach and not calling it a failure before we even get actual concept ideas.


Beyond just that.... Animal Kingdom needs the love. According to all rumors or rationalization, Everest is going to need a pretty lengthy refurb if we ever want to get Betty the Yeti out of the Disco. The Problem is that the park just doesn't have the attraction capacity to absorb the loss of one of it's few E-tickets.... either in attraction capacity... or even really in the ability to pull people into the park. Since the attraction still works as a coaster, There is no reason to bring it down like it needs. The Pandora expansion would/should give the park the extra breathing room so they can afford to take Everest down for a more extensive refurb. I can also see the whole bioluminescent aspect of the planet making for some amazing nighttime visuals, and the added attraction capacity (and location away from the animal pens) could make it more likely that they could keep the park open later after the animal based attractions have to close as the animals are bedded for the night.


(d) "Avatar was a pretty weak movie/universe and won't stand the test of time. They should pick something more popular... like Star Wars!"

I'll freely admit that the first Avatar movie had some very impressive visuals, in part because they were the first of their kind that we saw in the theaters, But had a pretty weak and rehashed story once you got past the eye candy.

When you think about it though.... So did a pretty great Eye-Candy movie that came out in 1977. The first Star Wars movie broke new ground visually, but it also had a pretty weak story that was a rehash of any number of old serials.

It wasn't until Empire and Jedi that the Star Wars Universe was fleshed out into something much more substantial, and ultimately gave the franchise the real staying power it has today. (Which really says something when you look at how hard Lucas has tried to destroy the franchise in the years since.).

Avatar had some great visuals, But it's Dances with Smurfs/Pocahontas storyline wasn't anything we hadn't seen before. With the Sequels planned there is potential to flesh out the universe created into something much more fleshed out and able to withstand the test of time. (Will Avatar become Star Wars after Empire Strikes Back and Return of the Jedi? Or will it become the Matrix after Reloaded and Revolutions? We don't know yet and it's too soon to say).


Now, Star Wars also had a major advantage over any new original theatrical property that will be released today.... The way the theater system worked in the late 70's, and the way the pop culture machine worked in the late 70's, is ENTIRELY different than the way things operate today. The First Star Wars movie had a bit of an extra boost with it's initial run since there weren't 20 other movies with huge budgets competing for the theater space the same weekend, and each following weekend.



No matter how you look at it, I truly believe it's too early to make a final judgement on how Avatar will end up going.... Either as a theme park property, or as a theatrical/pop culture property.
 
:thumbsup2:thumbsup2
I've been extremely quiet on all the Avatar threads for the past several months/Year.... I just got tired of always saying the same thing on every new incarnation of "AVATAR IS DEAD!" or "AVATARLAND IS STUPID" threads. But I'm thinking I'll poke my head back up since we have a slightly different core topic (the 3 sequels at once), and I'm seeing a lot of different people here than who were around the last time I really spoke up on this subject.


First off.... I see several different arguements against the Avatar based attractions which are repeated, but don't really make sense when you look deeper.

(a) "I Don't believe any attractions should be built off of Non-Disney Properties." It isn't like this is the first time Disney has licensed or used a property it didn't create in-house for an attraction... or even a headliner for an expansion. You literally can't walk around any of the parks without tripping over non-Disney Original IP. Just look at all the Pixar attractions in EVERY Park. Pixar, When it created all these Stories, Was NOT part of Disney. It was a 3rd party studio that had a distribution deal with Disney. Disney however Eventually Aquirred the Studio and brought it in-house, But even the films released after the Disney relationship strengthened came from ideas and stories conceived at the studio before that time. Or Pooh. A.A.Milne was not a Disney Employee. Disney didn't even have any ownership of the Pooh Characters beyond a simple Licensing deal.

The Sunset Boulevard Expansion at the Disney-MGM Studios was the first Major expansion at the park, and it's Headline attraction was based off a license for the Twilight Zone property. (Which also wasn't a very family-focused property). I could also mention all the non-Disney MGM properties based in that park.

And don't forget everyone's FAVORITE Disney Licenses.....Star Wars and Indy. These are Properties that Disney has licensed for YEARS, and which they only just recently acquired ownership of. To say that Disney shouldn't build an attraction off Non-Disney Original IP is unfair to all of the high quality attractions Imagineering has given us over the decades using stories, places, and characters which someone other than Disney made popular.

(b) "I don't know/care about/don't like/have no interest in/don't agree with the story in the movie. They can't make a decent attraction out of this unliked/bad/forgotten about property" Once Again.... Splash Mountain. If it weren't for that attraction, or the song "Zip-a-dee-do-da", How many of us would really know what the movie "Song of the South" was about.... or that it even existed?? Even if the source material isn't the most conducive to a great attraction, Don't underestimate imagineering's ability to give us something much greater than the source material would hint was possible.... if they are given the freedom and resources to work with.

(c) "This is a movie! It doesn't fit in the Animal Kingdom park!" Honestly... I think it'll be a great fit, and can fit better here than any other park. More importantly, The Animal Kingdom is probably the park that is the most in need of a major addition. From a thematic view, the core idea behind the first Avatar movie was an environmental message. (Seriously, they beat you over the head with it. it was hard to miss). That Enviromental message fits seemlessly with the core theme of the Animal Kingdom.

Outside of that.... Try not to see it as "Avatar: The Theme Park Land!".... Think about it as "Pandora"... the world upon which the movie was based. We are talking about a very lush and beautiful environment that would very easily fit into the Animal Kingdom. Just imagine the current foliage, the trees and bushes, along the path from Discovery Island to Camp Mickey/Minnie. There is already a jungle vibe there with the overgrowth, so creating a "seemless" transition from the jungle of Discovery Island, to the alien jungle of Pandora shouldn't be too difficult to pull off for the Imagineers.

Beyond just that ready-made fit, Cameron has already created as part of his super-detailed alien world, a complete ecosystem, complete with plants and animals that complement each other and fit within the location he created. He created much more detail in the ecosystem of the planet than we saw in the movie. In this regard, I see the Disney deal for the IP as already giving Imagineering the completed building blocks to build a comprehensive story and enviroment for the attractions and set designs they have in mind. They don't need to take the time, effort, or money to try and design the details of the place, Because someone has already done all that groundwork for them. (Sorry Rodhe.... No safari's to the Amazon to learn about untouched by man ecosystems)

So there is a lot of upside and potential for Imagineering to create something amazing here, Something that is worth taking a wait and see approach and not calling it a failure before we even get actual concept ideas.


Beyond just that.... Animal Kingdom needs the love. According to all rumors or rationalization, Everest is going to need a pretty lengthy refurb if we ever want to get Betty the Yeti out of the Disco. The Problem is that the park just doesn't have the attraction capacity to absorb the lose of one of it's few E-tickets.... either in guest numbers... or even really in the ability to pull people into the park. Since the attraction still works as a coaster, There is no reason to bring it down like it needs. The Pandora expansion would/should give the park the extra breathing room so they can afford to take Everest down for a more extensive refurb. I can also see the whole bioluminescent aspect of the planet making for some amazing nighttime visuals, and the added attraction capacity (and location away from the animal pens) could make it more likely that they could keep the park open later after the animal based attractions have to close as the animals are bedded for the night.


(d) "Avatar was a pretty weak movie/universe and won't stand the test of time. They should pick something more popular... like Star Wars!"

I'll freely admit that the first Avatar movie had some very impressive visuals, in part because they were the first of their kind that we saw in the theaters, But had a pretty weak and rehashed story once you got past the eye candy.

When you think about it though.... So did a pretty great Eye-Candy movie that came out in 1977. The first Star Wars movie broke new ground visually, but it also had a pretty weak story that was a rehash of any number of old serials.

It wasn't until Empire and Jedi that the Star Wars Universe was fleshed out into something much more substantial, and ultimately gave the franchise the real staying power it has today. (Which really says something when you look at how hard Lucas has tried to destroy the franchise in the years since.).

Avatar had some great visuals, But it's Dances with Smurfs/Pocohantas storyline wasn't anything we hadn't seen before. With the Sequels planned there is potential to flesh out the universe created into something much more fleshed out and able to withstand the test of time. (Will Avatar become Star Wars after Empire Strikes Back and Return of the Jedi? Or will it become the Matrix after Reloaded and Revolutions? We don't know yet and it's too soon to say).


Now, Star Wars also had a major advantage over any new original theatrical property that will be released today.... The way the theater system worked in the late 70's, and the way the pop culture machine worked in the late 70's, is ENTIRELY different than the way things operate today. The First Star Wars movie had a bit of an extra boost with it's initial run since there weren't 20 other movies with huge budgets competing for the theater space the same weekend, and each following weekend.



No matter how you look at it, I truly believe it's too early to make a final judgement on how Avatar will end up going.... Either as a theme park property, or as a theatrical/pop culture property.
 


I could not agree more with DC Too Tall

The same people who are bashing Avatar land before it is even built are the ones who scream for Animal Kingdom expansion and call it a half day park. I am not an Avatar fan, but did see the movie, and understand how this deal came to be. Disney was clearly looking to tell the story of conservation in this park. In their own line-up they have Wall-E, not a fit for this park (although I would like to see something in the parks from this movie). They looked at the parks original design and saw the original plans for a mythical creatures land, and saw an opportunity to add that and hit their conservation message. That is a home run as they are hitting two marks.

Again I am not an Avatar fan, but am excited to see expansion at the parks. I will be waiting to see where they go with this, and how the message is passed on to guests. It may not be my favorite, but I am willing to give it a try.

I just don't understand the attitude of "We want something new. Not that. That's stupid." How can you even argue against it until it is built?
 
Another thing. To compare Avatar to Star Wars or Harry Potter at this point is an unfair comparison as both are currently franchises with many movies. We don't know what is in the next 3 Avatar movies, but I bet the Imagineers and Disney do. They could be fantastic, and Disney may be way out in front on this one. They may see something that we have not yet been exposed to.

The last point I will make is that to have the argument against this land based on when you go to the store there is no merchandise for Avatar is not a good one because what if James Cameron was disappointed with the merchandising, and promotion of the first film and went in search of a new partner to help with promotion and merchandise. A mutually beneficial relationship was born when he signed on with Disney as they are promo, and merch masters. He (Cameron) gets the press for his product, and Disney will have a land built while the movies are in the theaters (when their relevance is at the highest).

I fail to see how this can be a bad thing on any ground as we as consumers get new stuff, Disney is out ahead on something, and Cameron gets press for upcoming movies. Seems to be a win/win/win.
 
I am with DC Too Tall about being tired of responding to all the negative tirades about Avatar. (Yes...I'm sure they are spending a billion dollars on three more movies because they've determined that NO-ONE liked Avatar.)

However, I have decided to start responding to every negative reason listed for why Avatarland/Pandora won't work with two words:


Splash Mountain
 


I'll agree with Pete and DVC Too Tall. We haven't seen any real information regarding any Avatar Land rides. People who love the movie may hate the ride. People who hate the movie might wind up loving the ride. Many of the early, popular, Disney rides aren't even based on a specific movie. Pirates, Space Mountain.

How people can be so passionately against a ride when there aren't any details available escapes me.
 
I liked Avatar as a movie, mostly for the innovative visuals, but I was originally surprised to hear about the Disney deal. Right now I am rewatching it on FX with the perspective of "what is the land going to be like?" Guess what--it is going to be fantastic and beautiful and amazing and astounding. The plot of the movie has no impact, it's the visuals that are going to make it awesome!

I don't like the CARS movies. I haven't been able to sit through it once on DVD. But we went across the country to Disneyland to see Carsland (which should have been called Radiator Springs). It was so perfect and immersive and beautifully done. I still don't want to see the Cars movie, but I want to experience the land again.

I never saw the extras on the making of Avatar, but this FX showing is giving little snippets of them. So cool. Cameron's created a very different and beautifully detailed world, very thought out. It will be a better theme park experience than it is a movie! I'm looking forward to it now.

(By the way, how did theme park "lands" turn into just 1.5 rides, 2-3 gift shops, and an eatery?)
 
No, but people who have interest in Avatar aren't going to make a special trip to Orlando to see it, like people are doing with Harry Potter. And that's what Disney is obviously hoping for. They made the biggest goof in the history of theme parks by letting Harry Potter go, and now they're trying to make up for it. If they were smart, they'd skip it, and go full throttle on the Star Wars land at DHS. THAT will bring people to Orlando.

Bottom line - Avatar is not Harry Potter or Star Wars.

I've been reading through the thread and without arguing can honestly say I don't know what Avatar fans will do or won't do. How can you know that an Avatar fan won't book a vacation to go see Avatar land when it opens? I can't. I enjoyed the movie, but not sure I would call myself a fan, so whether I would dish out $4K and hop a plane has no bearing on others.

Here is how I see it. Star Wars and HP were franchises that had a long term successful run as a series of movies. Avatar was one movie. I think not making a second for so long has hampered it's ability to become a significant franchise. No one really knows the fate of the Avatar license at this point. I think that the next movie will need to be very good to ignite the buzz again and then having decent movies for a few years may potentially be what makes it a success. With Disney marketing and the land opening up around the same time it may create the buzz needed. Is it a guarantee? No. Is it more than 50% possible? Yes.

I am a stockholder and have mixed feelings, but I feel strongly that given the Disney Imagineers can create something special. Let's hope the movies can do the same. My view on Star Wars is like anyone growing up in the 70's, HP is an excellent series and story line. In my opinion, HP will not have the longevity of the Disney brands. As everything continues to age and nothing new comes out, it will affect it's popularity. I hope it doesn't, but I believe it will. US/IOA is expanding HP because the crowd surge for the initial land has waned and they need another boost. Let's see how long this one lasts. Will I go....yes, my family loves HP and will go. Will we go more than once or twice? Unlikely. Will we return to Disney whether they build Avatar or not....yes. I think that is what matters. People will go see Avatarland and will continue to visit because it is a good attraction (hopefully), not just because of the movies. I do think a bump in attendance will be seen if they do it right.

Sorry to go on so long. I guess I am saying....Let's take a wait and see approach.
 
Nobody in my family had ever seen the movie until we put it on when it was on FX the other night. My 3yo son wouldn't let me turn it off, and he stayed up to almost 11pm while watching it. He was really into it, obviously moreso for the visuals and the creatures than the story, but that is what would be replicated (visuals/creatures) at the park. I was into myself, which surprised me a little bit, and I was very impressed with the visuals and detailed environment and action.

The story isn't going to matter, they are going to be replicating the environment in the Avatar expansion, not the story. The story is what makes it a logical choice for Animal Kingdom though.

If they can make it look and feel like Pandora, and couple that with a good E-ticket and a secondary attraction or two, the land will be a huge success.
 

GET A DISNEY VACATION QUOTE

Dreams Unlimited Travel is committed to providing you with the very best vacation planning experience possible. Our Vacation Planners are experts and will share their honest advice to help you have a magical vacation.

Let us help you with your next Disney Vacation!











facebook twitter
Top