I've been reading that the line forms around 10 and they start letting people in to order at 10:30, and everything I've read so far says that's the best way to do it because for the rest of the lunch period the line is longer than that half-hour to get in. We're skipping it next month because of that; there's no way I'm waiting a half-hour just to get in, then waiting again to order and again for our food. If I want to spend 1.5 hours or more on a meal I'll spend it being waited on at The Plaza or Liberty Tree Tavern!
Maybe by June some of the "new" will have worn off and it won't be quite so crazy to try to have lunch there. I'm hoping that is the case by my Dec trip because I would like to try it, but not under the current crowd/wait time conditions I've been reading in recent reports.