It's a ritual for us, we go every trip to Orlando. I have signed up for the e-mail coupons and they help quite a bit with the price. Unlike others, we do think it is worth it. We also go around 4-4:30pm, before the crowds and I have never waited for a lobster ever or ever had a dry one. I just got a coupon last Friday, and it is for $5.00 off each adult meal. ( I can't swear to this, but I think with the coupon we pay about $27 per meal. That's just an approximation.)
I have three small children who don't eat seafood (other then fishsticks!), so they usually just get pasta, and my husband and I have the lobster meal. My DH also enjoys the prime rib they serve as well.