I agree with the Coca-Cola part. Also- Coke could release promotions where you buy X amount of Coca-Cola prodcucts (Coke,Diet Coke, Sprite, Dasani, etc.) and you'd win a certain virtual prize. I'd also buy a Coke T-Shirt and Coke Machine. Great Idea! The Kodak idea is great also, Disney could do the same thing where you got a special camera or something with buying Kodak products. Also- one last thing, The Kingdom Keepers books are sold in Walt Disney World, so that is one Disney associate for keeping VMK open. Now you've got me thinking about Coke so I'm really thinking about opening one right now