I was in charge of one at ds school and we made like over $1000. I only advertised it in the one paper that I knew everyone reads. You should put signs up everywhere with arrows, balloons etc. Hang one up in the local grocery store etc. People laugh at me. They know I will never start bargaining until after lunch. I have done it a few years now, but this year I might take a year off, unless someone begs me. Big sellers were christmas decorations, strange this year, and pictures and paintings. Boy some of those were real ugly if you ask me, but they all sold out. Clothes didnt sell well so they banned it this year. Gee, go figure. The school them recyles good items that do not sell and it goes to the christmas store. If you dont want your articles back, donate them to charity and get a receipt etc., a local shelter, books to the library etc. It depends on where you live etc. Do look and watch people to make sure they arent ripping you off/stealing etc. Arrange things by groups and attractively etc. Put stuff at lower levels for kids etc. Good luck and much success.