And THAT, Ladies and Gentlemen, may be the answer! Just like every time your two years are up, they never have the same plan available that you currently have. So you end up paying MORE to get the same minutes that you are used to using.
Last time our plan was $59.99 (Family Share - 1000 minutes.) Now THIS time, it's $69.99 for 700 minutes or $89.88 for 1400. So which one do we choose? Of course we tend to nearly use our 1000 minutes every month. So we have to get the 1400 minute plan. For $30 more a month.
It's upsetting. Now here's another way that they "get" you. I don't HAVE to renew my plan. If I stay with the same thing, no price increase. Now of course that means no new phones - which are made to self destruct in 2 years. So I can hobble around with my old phone, or get a new phone AND new plan.
Fun, fun, fun....