Why is the Disney Princess franchise so huge in entertainment for Disney?

[DodgerGirl]

I always wondered how the Disney Princess franchise has gotten so huge in Disney's entertainment division? Is it because Disney wanted to market the princesses in other types of entertainment such as books and TV shows beyond movies? Or is it because when you stick Disney Princesses in almost anything from TV shows to live entertainment it is a giant seller? Because I think when Disney launched the Disney Princess franchise Disney had wanted to put the princesses in TV shows but they learned that direct-to DVD series with Disney princesses were better sellers because they were used to sell merchandise and toys. But now i've noticed that instead of the classic Disney princesses they market the newer princesses like Tiana Rapunzel Moana and now Raya is considered a Disney princess and the original Disney Princesses like Snow White Cinderella Sleeping Beauty Jasmine Ariel and Belle are now being less marketed in the Disney Princess entertainment franchise. If they could develop a new Sleeping Beauty TV series or a new Disney Princess series or even a reboot of Sing Me A Story With Belle Disney could make huge money with the Disney Princess franchise

 

[BrianL]

Well they were already popular characters based on the generally very high quality of the movies they were in. Combining them into a single brand enabled was a marketing tool to push the group as a whole. It was a no-brainer really.

 

[DodgerGirl]

In general when Disney first started promoting the Disney Princesses in the 90's with Snow White Cinderella and Sleeping Beauty as the classic three I think Disney had a future vision on how the Disney Princesses were gonna be marketed and so when Disney marketing director Andy Mooney launched the Disney Princess line in the 2000's I think because of him the Disney Princesses have become the popular Disney girls characters second to Tinker Bell and Minnie Mouse and Daisy Duck and as I said before Disney+ should develop Disney Princess cartoon series with Aurora Mulan Merida and Tiana and it would be like the short-lived Disney Princess Enchanted Tales DVD series. But it's easy to see why the Disney Princesses have become popular for Disney to market in entertainment. Because they are not just Disney characters they are icons to little girls and have scored adult fans too