Why is Rice-A-Roni the "San Francisco Treat"?

[monkeyboy]

 

[Puffy2]

I dunno, but when I was a kid and watched The Price is Right I never could get the price of it because they didn't sell it in the south wayyyyyy back then. Maybe they only sold it in San Francisco at first.

 

[debbiedoo]

no idea

 

[FergieTCat]

This is from The Straight Dope:

It's a case of location, location, location. San Francisco, specifically the Mission District, happens to be where the original family-owned pasta company that created Rice-A-Roni had set up shop. I give you this from the Official Rice-A-Roni website (www.ricearoni.com):

Hail, Hail Freedonia ...

 

[poohandwendy]

I dunno, but they can have it...it is nasty, IMO

 

[themepark]

I don't know, but thanks for getting the commercial jingle stuck in my head!