I would wonder if this will continue to be the case going forward. Reason being, if they made these changes in order to get more people to buy direct, I think they will still find people going to resale if prices drop much further.
Oh, I'm sure people will continue to buy resale because of the price differential. But I think Disney will use ROFR very sparingly and only in very specific circumstances from now on for two reasons: 1) ROFR is a very costly proposition for
DVC, and 2) they have other tools to use.
When WE look at ROFR, we say, "Okay, Disney buys back a BWV contract at $55, sells it for $115 (or whatever they're charging now), and they make a nice profit." Problem is, that's not what happens.
The truth is, Disney owns tens of thousands of DVC points and they have considerable difficulty selling them. They're having big trouble selling AKV and SSR -- so much so that they've pretty much stopped -- and they sure aren't selling many points from the sold out resorts. Therefore, if Disney is going to ROFR, they've got to figure they're going to own those contracts for some period of time. So they have to pay $55 per point for the contracts, and then pay annual dues on top of that. They can recoup some of that by renting the rooms, but considering the discounts they're offering via CRO, it doesn't seem like occupancy is where they want it, and that means difficulty renting DVC villas. Sooner or later, DVC will sell those ROFR'd points, but they won't be making the huge profit we assume they're making.
But more importantly, they have many more tools to drive direct sales that cost them little or nothing. Why pay $55 per point to acquire a ROFR burden if you can add some cheap perks to direct sales for next to nothing? ROFR is just one tool to achieve a goal...and it's by far the most expensive tool they have.
The other thing to remember is that VERY few of DVD's prospects even know the resale marketplace exists. To them, DVC IS Disney and most of them don't know there is any alternative -- so they are not aware of the prices of resales. For
most DVC prospects, resale is irrelevant.