Why did Macy's in New York start taking reservations for meeting Santa Claus?

[DodgerGirl]

Ever since it started in the 2010's I've never figured out when and why Macy's in New York started taking reservations to meet Santa Claus and to me if you are in New York this doesn't seem right for Macy's to do. Was this system created to save time for families to get their kids Santa Claus photos in a timely manner or was it created to save time waiting in line? When I first heard about Macy's taking reservations to meet Santa Claus I was surprised and shocked at this news. It used to be that when you took your kids Santa Claus photos at malls or at Macy's in New York there was no reservation system and once Macy's in New York started taking reservations for Santa Claus photos malls began doing this trend every year. All I can say is when Macy's in New York did debut reservations to meet Santa Claus people no longer started taking their kids to see Santa Claus while on New York trips. And what is so special about Macy's Santa Claus that even makes a reservation worth it to get a photo?. I think this system was created by Macy's to save money and Macy's in New York was trying to gain a bigger audience to their store

 

[Nayan]

You know you already asked this question before and got your answer, why ask it again?

 

[Dan Murphy]

You know you already asked this question before and got your answer, why ask it again?

Link?

 

[LuvOrlando]

You know you already asked this question before and got your answer, why ask it again?

Because the person "wants to" seems to be the correct answer, and so what?

Ever since it started in the 2010's I've never figured out when and why Macy's in New York started taking reservations to meet Santa Claus and to me if you are in New York this doesn't seem right for Macy's to do. Was this system created to save time for families to get their kids Santa Claus photos in a timely manner or was it created to save time waiting in line? When I first heard about Macy's taking reservations to meet Santa Claus I was surprised and shocked at this news. It used to be that when you took your kids Santa Claus photos at malls or at Macy's in New York there was no reservation system and once Macy's in New York started taking reservations for Santa Claus photos malls began doing this trend every year. All I can say is when Macy's in New York did debut reservations to meet Santa Claus people no longer started taking their kids to see Santa Claus while on New York trips. And what is so special about Macy's Santa Claus that even makes a reservation worth it to get a photo?. I think this system was created by Macy's to save money and Macy's in New York was trying to gain a bigger audience to their store

The last time we went was in the early 2000's when we took our young kids. At the time I don't think there were reservations and I just remember it being pure chaos. If I'm remembering properly Santa was all the way up on top of the oldest past of the store so families spiraled down all the escalators in line, this meant shoppers couldn't get around easily. As we were leaving I wanted to shop but the place was so crowded I literally couldn't reach a register. Macys in NYC is not gigantic so I imagine this is for crowd control particularly after ELF was embraced as a big hit starring NYC and what is obviously Macys Santa.

Went to look for an older video and this is the response I got from AIwe had tons of videos, not on our phones but they exist, OMGI suppose to AI if it isn't digital it isn't real

 

[RangerPooh]

But what you asked, but Bass Pro Shops does Santa reservations too. I think it’s intended to help disperse crowds at peak times/days.