when SW released the flights for october, i didn't book as they were higher than what i could book united out of ohare.
thursday night, i saw SW lowered their price for MKE to MCO on my dates.
friday night, still low, about $30 less than on the release date
i booked last night and changed a flight this morning for a non stop while the fares were still at $126 a way.
i'm good with the price i paid for this SW flight.
4 years back, i would have never considered Saturdays to be the best day of the week to book flights.
now, i see changes different days of the week.