First I would creat a frequent stayer program, similiar to an airline one. you get so many points for staying onsight, so many for value, moderate, deluxe. Then you get more points for getting an UMP, and then points for the
MVMCP,
MNSSHP, etc. you get points for every dollar you spend in the restaurants, etc.
Then after so many points you get a free night,an upgrade or a free pass or something to reward you for your returning patronage. You could build up your points to get a free weeks stay! The more you spend the more the points!(imagine the points the pin collectors could rack up in a year!)
Then I would lower the cost of the kids meals for the ages of 3-5, then I would make the adult age at 13, I would also give a nice booking discount for early bookings, and then if you pay it off by this date we'll give you an extra so much off,(like a rebate) or a free meal/s for early bookings and early payoffs. I would not charge for valet parking.
I would also make my executives take a pay cut, that would be a bigger chunk of savings as opposed to taking it form the peeons making diddly squat. I would also have to take a pay cut myself.
I think that I would also adjust the price of a ticket for the ones who arent' tall enough to ride a lot of the rides. it owuldn't be a large adjustment, maybe just like 5 dollars, but hey when you have 3 kids and you are staying for a week that could add up!
I know this may have some flaws in it, but hey its something right?