What time when Southwest opens its flights?

[cinderella'smommy]

Hello---I recall a while back hearing that the time that SW releases the fares when a new booking window opens up was 10 am ish; but when I booked our flights for our last trip, they opened up the new window really early in the morning.

So, with Thanksgiving fares opening up on May 24, just wondering what the current experience is: do I have to be up and ready to go early in the morning?

TIA!

 

[Jestocost]

For a while they did the 10:00 a.m. CT thing, but for about the past year they've opened up booking much earlier; probably 5:00 a.m. or 5:30 a.m. CT on most release dates.

 

[cinderella'smommy]

Thanks!! That's when I got my last flights---so, it looks like I need to set the alarm again!

 

[Goofygirl17]

I booked our flights the day they opened in October. I was online at 5:30 and I think they opened around 5:40 (Eastern time)