What is the ratio of one time visitors to repeat visitors?

[disneysteve]

I was told that the "one and done" visitor so vastly outnumbers the loyal fan base that almost everything Disney does is geared toward that group.

Dont get me wrong....Disney wants your dollars as much as theirs, but the diehard fan is a drop in the bucket compared to the vary casual visitor.

Also, as with all businesses, it is harder to attract new customers than to retain existing customers. That "one and done" visitor becomes the returning guest once they get a taste of the experience so that's where Disney naturally focuses their marketing dollars.