You earn 1% back in Disney Reward Dollars and also get offers for card member exclusive offers & merchandise. Sometimes they offer as much as 3% back on rewards. You can also purchase Disney vacations for 0% finance charges for the first 6 months. There really are a lot of advantages, but the down side is that the APR is not as competitive as some other credit cards. We were using ours for gas and other routine monthly charges to earn the reward dollars and then spent them on our trip to WDW last year. You can apply at http://online.firstusa.com/bolHome.aspx?partner=disney and can get a lot more information there about the card.