If only the people that do those anti-smoking ads understood that smokers already know the dangers of smoking. They are painfully aware of the consequences...they are a waste of TV time. They accomplish nothing. I remember a number of years ago a anti-smoking commercial that, to me, was probably the most effective one I ever saw and when I quit that is the one that I thought of the most when I was having pangs of addiction. It was a 30 second commercial that had no words until the end. It simply showed regular animals, cats, dogs, horses, ducks, bird, cows, sheep, etc., all with cigarettes hanging from their mouths. At the very end came the message..."It's not natural for you either". It was not condescending and snotty like the others had been, it just simply said something that made sense and didn't point at smokers like they were evil, stupid, nasty people. I don't know what happened to that ad...it was great.
There is a new one out that to me is the epitome of stupid. It has people on that explain how they lost toes, feet and legs due to smoking. What? How? Did they burn them off? Wouldn't there have to be some other more serious reason for that to happen and those people just happen to be smokers as well? Come on, if you are going to sell an idea at least make it believable.