Prices will vary based on square footage. I opted for ones that filter the smallest particles (measured in microns--the lower the number, the better.)
Ours filter for dust, pollen, and pet dander (and some other stuff). I need to get more, but at the time I purchased what was needed for particular areas of the home (esp dd's br as she is the one with the dust allergy).
FYI--our allergist told us to ignore "ionizers"--ours does have one, but he said it is not a necessary feature. I got it for the filtration aspects of the purifier--it just happened to have the ionizer.
We have 2 different kinds---both are by Holmes. They were needed for different size rooms--so one was a splurge for the room b/c all the other filters didn't cover the necessary sq footage. I do like it though. (ETA: I think we have this one---http://www.
walmart.com/catalog/product.do?product_id=9189153)
We found the best deals at Walmart-the same filters were $20-$30 more at Target.
I can't find the ones we got on-line anymore--but they were around $75-$80.
Walmart has some pricier ones on-line---but I would just read the specs for what it is filtering and the particle size as well as the replacement filters and their costs (and how often they must be replaced). Filters will have carbon filters as well as the air filters. Ours all take HEPA filters.
UV is a new technology for the germies, but I didn't do enough research to discover if that was truly effective or not. Thus, I avoided those.