When I did mine, each picture had 4 options. Usually the park name and date, if a character was in the picture there was an "autograph", tinkerbell, and a few others. Each picture had different options depending which park you were in and what character is in the picture. But, the add-on options repeated alot, too.
The borders almost always fit fine. I think out of 135 pictures, there were two pictures where my small DD was near the bottom of the picture and the border covered her, so I did not choose that border, but there were three others to choose.