Usually go on Memorial Day WE. We chose not to this year but might go in mid-August. During the holiday weekend they have pool parties and events around the pool. Do they do anything like that throughout the summer?
Every (saturday, I believe) there's a pool party with a DJ - runs something like noon to 4pm if I'm remembering right. Also, check out the link below, go to post #1, scroll to 'scanned resort documents' and look at the daily activities sheet which may give you some insights.